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Newspaper Archive of
The Mount Vernon Hawkeye-Record
Mount Vernon, Iowa
June 22, 1939     The Mount Vernon Hawkeye-Record
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June 22, 1939
 
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June 22, 1939 THE MOUNVlP VERNON, IOWA, HA%VKEYE-RE(3ORD AND TIt3E LIaiSON HERALD SOCIALLY IN MOUNT VERNON Travis 'was hostess to card club at her Tuesday afternoon. !alayed at three tables, Were served after Paul entertained at a in honor of their LMarie who was er Seventh birthday on were nine guests. Were served ,by Mrs. SeVeral lovely gifts were Alice Marie, from her I~. Eyestone and ,~I rs. of New London, New is spending the the home of her par- d 'Mrs. J. B. Eyestone, afternoon at a In honor of :Mrs. Roy for her home in Y., last Saturday, Mrs. who was a guest ~i:eeks in the hmne of Iss Agnes Randall, en- a I o'clock luncheon it the Jordan house. laid for ten guests. Waiters was hostess luncheon last )r the Past Presidents of Auxiliary There were Guild will meet evening, June 27, at Mr. and Mrs. Mile of ;Mount Vernon. Industrial society of lan church will meet Parlors, ~rednesday 28. ~Mrs, Lloyd Vision will be hostess. Temple Pythian ~leet for the last meet- the Usual summer Wednesday evening, will be resumed 13. Courtesy for h4rs. who left Saturday in Syracuse, N. Y., Mer entertained Mrs. her sister, Miss Ag- at dinner ell Friday dinner they spent at the Mr. and Mrs. home, north of ~heon was hos- at an all day quilt- Was served to eight ag enjoyed a picnic at the ,Mrs. Ida For- and Mrs. George Mrs. Rhoda George Armstrong, Armstrong and er of Viola. the Thursday eve- ub motored to the y afternoon "~njOyed a visit to the and a dinner at the They returned to after dinner and The Good Luck Social club will be entertained next Thursday af- ternoon at the home of Mrs. Merrill Kleineek. The N. & N. Circle will meet for a picnic supper at the home of Mrs. Ren Sivers, Friday evening, June 30. Mr. and Mrs. John Stockton and Mr. and 'Mrs. Ray Kirkpatrick and family attended a family reunion Sunday at the home of Mr. and Mrs. Milford Denzler. Others pres- ent were: Mr. and Mrs. Forest Wil- son "lnd family of Marshalltown; Mr. and ,Mrs. Ray Curfman of I,a- dora; Mr. and Mrs. H. C. Gates, Mr. and 'Mrs. Elias Whitlock, Mrs. Vv'ilson, Mr. and ,Mrs. Ernest Lang- less, Mr. and Mrs. Leslie Keil all of Marengo; :Mrs. Ethel Wilson and !daughter Betty, of West Liberty; ,Mr. and Mrs. Homer Stockton of l llavenport; Mr. and Mrs. Mauriee Gamble of Gisbon. Mrs. I,ee Stinger entertained her contract .bridge foursome at Me- Bride park near Solon last Friday afternoon. Refreshments were served by the hostess. .Mr. and Mrs. L. E. Sipple have invited the 1Methodist high school leaguers to their home for Sunday evening at g: 15, their regular meet- ing hour. Birthdays in the Christoferson families were celebrated with a dinner last Sunday at the home of Mr. and Mrs. Joe Fisher and fam- ily. Those present ,besides the Joe Fisher family were: 'Mr. and Mrs. A. E. Christofersen, and lake, Mr. and Mrs. Ingwer Christofersen and family, Mr. and *Mrs. J. P. Levesen and family, Douglas Cashman, Mr. and Mrs. Carl l,evesen and family, and Mrs. Baggus of Clarence; Mr. and 'Mrs. Gus "Poerber of Massil- lion; Mr. and Mrs. Fred l,atare and fanlily of Wyoming; Mrs. Berden- na Lorenzen, ,Mr. and Mrs. Lewis Lorenzcn, Julius Lorenzen, Mr. and Mrs. Delbert Fisher of Olin• Mount Vernon Locals Miss Ruby Wade spent last week end visiting friends in Jacksonville, Minn. Mrs. Ida. Haun Kettleson attend- ('d a convention of the G.A.R. held ill IOWa City on Tuesday. ,Miss Harriett I,owe expects to go to Chicago, Ill., on Sunday where she will be employed this summer. Mrs. Charles E. Baker of Lewis- town, ,Mont., is a guest this week in the home of her aunt, ~VIiss Ruby Wade. .Miss Julia Crew left Wednesday for Denver Colo., where she will ,be a counselor in a Y.M.C.A. camp for six weeks. Mr. and Mrs. Dana Wilcox and daughter Corinne spent last Sun- day in the home of ~Mr. and Mrs. Ralph 'Sawyer in Clarence. Dr. J. C. Davis of Oelwein 'was a visitor over the week end in the home of his brother-in-law and sister Mr. and tMrs. Anson Burge. CORNELL SUMMER THEATRE SOCIETY NEWS Mr. and Mrs. Paul Engle are en- tertaining *Mr. and Mrs. Don Stu- lnann of Oregon at Sunnner Thea- tre matinee Saturday afternoon, June 24th. Mr. and Mrs. Lloyd Dean and Mr. and Mrs. J. B. Culbertson are entertaining Mrs. William Buxton, and Mr. J. D. Cox of Indianola. Miss Ruby Wade ix hostess to ,Mrs. ('harles Baker o1' Lewistown, Montana. Mr. and Mrs. R. B. McConologue of l,isbon are entertaining Mr, and; Mrs. Paul Engle at dinner and Summer Theatre peifformance Pri- day evening', June 23rd. Mr. and Mrs. Harry Hartung are entertaining Mr. and Mrs. A. K. Salcon of Cedar Rapids at Sunlmer Theatre performance Saturday night. A number of Cornell Summer session students are entertaining" relatives and friends this week end. Miss Helen iMcCoy will have as her guest Miss Alice Cressey of Lost Nation. The Misses Jo Beadle, Kay Decker, Evelyn Woodke and Phyllis ~A'illnarth will entertain M:iss Toni I)oxsee of 'Monticello and Miss (Margaret Ann Thode of Blairstown. Miss Miriam Ryan will be hostess to her parents, Dr. and ,Mrs. Granville Ryan, and Miss Miriam Beckhoff of Des ,Moines. Miss Ruth Weber and Mr. Craig Huston are entertaining their par- ents, Mr. and Mrs. G. W. Weber and ,Ml'. and Mrs. J. H. Huston, of Colum,bus Junction. Mr. Elliott Peek will be host to his ,parents, .Mr and Mrs. B. L. Pc.ok of Mt. Car- roll. Two Cornell students will re- turn gor week end performances of Summer Theatre: Mr. Robert Put- nam of Rochelle, Ill., and Mr. Rob- ert Miehaelsen of Clinton. Mr. Craig Huston will also entertain Messrs. LeRoy Kern and William Gilky of Cedar Rapids. MT. VERNON LOCALS ,Miss Iluldah Clark fell in her home a week ago X.Vednesday and !suffered a broken rill and bruises which have confined her to her bed since. Her nieces Mrs. Merrill Hoffman and Miss Mildred Collins are staying with her. 'Miss Evelyn l,ien, and Mr. and Mrs. Halv,.rson of Rio, ~vVis., and Miss M. Nelson of Hartland, Wis., were Sunday dinner guests in tlle home of Mr. and Mrs. Julian John- ston. They were enroute to at- tend the Worlds b'air ill ,San Fran- cisco, Calif. Audrey Burnett, daughter of Mr. and Mrs. Ray Burnett, presented her first year piano recital, Tues- day afternoon at the home of her teacher, .Miss Helen Burge. A small group of relatives and friends were invited guests. Light refreshments were served. Mr. and Mrs. Ellis Border and son Richard and Volney Bair of Burlington, Wis., were callers Sun- day evening in the hmne of Mrs. Mac Foster and family. Mrs. Bair and daughters Marian and Nancy accompanied them as far as badora where she stayed to visit her par- ents. g playing brid*ge Laurence Cur- ridge was played at )Mal"~Y was hostess for f the West End Clan oil Wednesday eve- D. Littell presented tirtg tall: on the Eur- )ri of Today. Refresh- ,'ed by the commit- 'Scobey and Mrs. l~hoades was hostess ~eeting of the Em- [e last Friday after- ties Spent the after- Or Mrs. Rhodes. De- ments Were served by Sleeting of Vernon Was held Tuesday 'lans Were discussed appointed for a be held soon. The is: !Mrs. Dana Novak and M'rs. lodge will meeting, Tues- Une 27. or Frank Fri.ek spent Sunday in Mr. and Mrs. Laurence Current Marion with Mrs. Frick who is and daughters Kathleen and Becky stayiug at the home of her ,brother- l,ou, Mrs. Dan Travis, and Mr. and in-law and sister, Mr. and Mrs. Mrs. Willard Travis and son Bruce J. H. Moothart who are away on a of Cedar Rapid~ were guests at a trip. birthday dinner .Sunday, given in the home of Mr. and .Mrs. Robert Mr. and Mrs. J. L. Ballard re- Lacock in Tipton, in honor of their etived word this week that Mrs. daughter 'Miss IMary Lacock and Elmo Cottrell, daughter-in-law of Mrs. Ballard, is confined to a hos- pital in St. I,ouis, Me., following a recent operation. Mrs. Rose Hiekman spent the week end in ,Marion at the home of her brother-in-law and sister Mr. and 'Mrs. L. A. Levassuer. On Sun- day they enjoyed a trip to the Backbone park, near Lament. Miss Margaret Cerny and John Klimo, jr.. of Chicago, Ill., came last 'Saturday and are gdests this week in the home of the former's parents, MY. and Mrs. John Klimo. They expect to return to Chicago on Sunday. George Schroeder went to De- troit, Mich., Wednesday of last week .where he has a position with General Motors Corp. Charles Emerson ~ceompanied him to De- troit and drove his ear back to ~Mount Vernon for him, arriving home Monday• Hills Bros., 2 pound tin ............................ 53c Baby Stuart, 8 Slice Large tin, 2 for 45c Colossal, tin ........................................ 25c Large Package ................................ 22c Armours, 2 tins ................................ 41c Water Softner, 2 pound pkg ............ 21c Baby Stuart, 2 2-lb. pkgs .... 28c Waxtex, 125 foot roll ...................... 18c iNS, Baby Stuart in Tom. Sauce, 3 for 27c NUT BREAD, 8-oz C. & B., 2 for 25c TISSUE, 4 rolls .................................... 25c Johnsons, V2 lb Free with pound .... 55c Richelieu, Tall Glass Jar ............ 23c FLAKES, cup free with 2 pkgs 25c O, Summer Drink, makes 3 gallon ........ 10c Liquid, no boiling, quart jar ...... 25c PINEAPPLE, Richelieu, 10-oz tin ...... 15c Shortening, 3 pound tin ................ 53c DESSERT, Rich., all flavors, 4 pkgs 19c Kathleen Current• Donald Luettjohann, son of ,Mrs. Minnie Luettjahann, dove into the Cedar river at Ivanhoe .Sunday, on a dare, from a group of *l)oys who were with him, and cut a deep gash in the top of his head when he struck a r(rck in the shallow water. Six elam.ps were used to close the wound. He is recovering nicely and is able to be out. .Mr. and .Mrs. Harper Arbingast of Peoria, Ill., arrived Wednesday afternoon at the home of the for- mer's mother, Mrs. J. B. Robin- son. They were called by the death of Mrs. Arbingast's mother, Mrs. Edward Sinclair of San Diego, Calif•, word of which reached them ~Monday. The body will ,be brought to .Marion, their former home, for burial. Mr. and Mrs. Harry Stinger were guests in the home of their son and daughter-in-law, Mr. and ,Mrs. Glenn Stinger, in %Vest Brancl~ on Saturday. While there they visit- I ed the Scattergood hostel, the President Hoover birth place, and the care taker's home, wMch they repm't was all very interesting. They also saw the grave of Mercer, the ,bandit who was buried near West Branch after his execution at Fort Madison. ANY HEADACHES LATELY? • THAN KS TO YOU AND NERVINE Mount Vernon, Iowa Pbone 132 r mmer eQtre 'rOU"" CAN'T TAKE IT WITH YOU" ,FtaUfman-Hart hit of hits Comedy for family t,.[riends. Tonight, Tomorrow night at 8i15. ttlay matinee at 2:3o. "PRIVATE LIVES" hilarious farce Saturday night at 8:15. COol LITTLE THEATRE, Armstrong Hall, Vernon. Admission fifty cents. Children cents. Special Matinee---childrens' rates cents. A nurse writes that she suffered from frequent headaches. Nothing stop- ped them until a friend re- commended DR. M I L E S NERVINE. She says Nerv- ine stops headaches before they get a good start. Three generations have found DR. MILES NERV- INE effective for Nervousness, Sleepless- ness due to Nervous Ir- ritability, Nervous In- digestion, Headache, Travel Sickness. Get DR. MILES NERV- INE at your drug store. LIQUID NERVINE Large btl. $1.~, Small btl. 25¢ EFFERVESCENT TABLETS Large pkg. 75¢, Small pkg. 35# G German Exile Tells Of Nazi Church And State Condition Wilhelm Sollman, former pro- mlnent newspaper editor and cabin- et member in the German Republic, gave a large audience at the Meth- odist church Sunday morning a graphic description of religion in the "Two Germanys". Tile size of tile audience which turned out in spite of the heat is evidence of the interest in bearing the speaker. Mr. Sollman prefaced his re- marks with the statement that this was the first ,Methodist service he had ever attended and that he was greatly impressed ,by its beauty. In his renmrks he explained the conflict between the (lernmn statc and the German church. It made him sad as a German, he said, to confirm the newspaper stories of atrocities committed in Germany as not ,being exaggerated. This is not an accusation against the Ger- mans, but rather against a cruel, fanatic minority. This group be- lieves Hitler is the savior and he aloue knows how to serve Ger- nlany. Explaining what a totalitorian state is .Mr. Solhnansaid, it is ruled by one group and this group is the only one which can print books and newspapers, and has the right to hold public meetings an(1 the right to elect representatives to parliament. All activities of hu- man 'beings are controlled by the power of the state. There is no freedom for any individual. Out of this complete control comes the control of tile churches. A re- ligious group could teach that there is a higher authority than Hitler, there is Jesus Christ, and ,God, he said, if the churches were not .con- trolled. "I don't believe Hitler will take away churches as the communists did, .but his aim is to use the chm'eh in the interest of the Ger- man state• There are many protestant church people in Germany, even bishops, who completely accept the Nazi philosophy that the church has to .be the servant of the state. The Roman Catholic church is more opposed to Nazism t)ecause it has a stronger discipline. The churches are asking only for religious freedom and not for ,poli- tical freedom. In his remarks about the Meth- odist church, Mr. Sollman said, it was a very small group in Ger- many compared to the large Pro- testant and Roman Catholic churches. The iVrethodists and Baptists are two small groups .which have no connection with the German gov- ernment and today are not con- trolled ,by the German government. • In explaining this he outlined the history of the church and state. The large German Protestant church and the Roman Catholic church have for years been under the control of the state in that the people pay a religious tax, not to the church, but to the state, which in turns pays aids and grants to tile Protestant and Roman Catholic churches. Therefore, the speaker said, the government wants to cou- trol the churches. Mr. Soliman stated that when he was in the cabinet he urged the church leaders to divorce the church from the government which they did not do with tile result that today the Protestant and Catholic churches are .controll- ed strictly by the government and permitted only to hold Sunday worship services. 'Sunday school is prohibited. The bishop is not allowed to influence children or nlembcrs outside of his Sunday ser- , nlons. Tim Christian church and faith will survive iu spite of the tolitar- tan state if all Christians succeed in mobilizing the moral power against the totalitariau state, the speaker said. "%Vho must believe in the free- dora and dignity of the human indi- vidaul.' Mr. Sollman said in closing. BILL BOOSTER SAYS: 1t4 A ~VAOATIOM ~MD AT "fl4E BAklK. WILL FII, IAMeE. The Old-Timer k (>AI2TEI2 S'!hV.E Et~ ~ktN"/. V@_Lt 5tl~ I~-L klft,,IE/L FO26ET 9JI@..H I ~lh~ YOI/t~ AbE i IIAP A ~TTLE h fffr~E~ F~T Scotts Mill Mrs. Gerald Scott A crowd gathered at the Earl Waln home on Monday evening and charivaried Mr. and Mrs. Max Waln, who were married on Sun- day in the home of the bride's par- ents, Mr. and Mrs. Clarence Bor- der, near Lisbon. The newlyweds left on Tuesday for MadL~on, Wis., where they will reside• Congratu- lations go with them to the new home. A picnic was enjoyed by rela- tives of Mr. and Mrs. Harry Decious and family on Sunday at the Upper Palisades and honored the birthday of Mrs. Decious' mother, Mrs. L. i H. Cave of Lisbon. Those attending were: Mr. and Mrs. Harry Nell and family of Peoria, Ill.; Raymond Tebo and Edith Coppcss of Ons- low; Mr. and Mrs. Lester Houst- man, Carl Folker, and Verne Sei- bels of Anamosa; Mr. and Mrs. Ehresman, Mr. and Mrs. C. W. Cave and family and Mr. and Mrs. L H. Cave of Lisbon; Mr. and Mrs. J. I Mr. and Mrs. Charles Sankot of Lisbon; Mr. and Mrs. Henry Houst- man and Juanita, Mr. and Mrs. Wes Houstman, Mr. and Mrs. Raleigh Houstman, Mr. and Mrs. Harold Houstman, Helen and Raymond Hults, Alvina and Martin Jorgen- son of Olin; Mr, and Mrs. Harry Decious and family and Myra Jane Scott. ] Mrs. Ellen Titler of Cedar Rapids spent the week end in the Earl Waln home. Mr. and Mrs. Gerald Scott and Joe and Mr. and Mrs. Ralph Streets picnicked Sunday at the Lower Palisades• Joe Scott spent several days with Mr. and Mrs. Ralph Streets. The Glenn Baehman family re- ceived word on Monday of the serious injury of Glenn's parents of Newton when their car was struck by the storm of Sunday eve- ning, a few miles west of Grinnell. I Mrs. Bachman is in a Newton hos- i pital with a broken collar bone and some broken ribs and both are suffering badly from the shock. Their car was demolished. Mr. and Mrs. Bachman went to Newton on Monday• White Oak Mrs. Raymon Stearns Mr. and Mrs. Ira ttempy spent Sunday at the Merle Clifton home. Mrs. Ida Andre, Mr. and Mrs. R. A. Stearns and family were dinner guests Sunday at the Lew Kohl home. Mr. and Mrs. A. J. Sivers, Mrs. I Lura Phillips Markley and Myrtle Manly called at the Glen Sivers home last Friday afternoon. Mrs. Merle Ballou of Olin, Mr. and Mrs. Gordon Sawyer spent Sunday at the home of Mrs. Saw- yer's sister Mrs. George Heeren at Dumont. Mr. and Mrs. Ira Kohl and fam- ily called at the Raymon Stearns home Sunday evening. Mr. and Mrs. Harley Davis, Mr. and Mrs. Bohumil Mallie and sons were Sunday afternoon callers at the Horace Brutsman home. Velma Slyer of Cedar Rapids spent the week end with her par- ents Mr. and Mrs. John Sivers. Lew Kohl and Mrs. Will Bailey shopped in Cedar Rapids Thurs- day. Mr. and Mrs. Ira Hempy spent Saturday night at the Joe Kohl home helping care for the latter's brother Ed Krumroy, who is seri- ously ill. Dr. Gardner Tells Of Conditions At State Institutions (Continued frmn Page 1) i,]X I)l,]tvrs SAVINGS TO ~HO%V UI) I~A'PER "I believe the consolidation hills are a stop in the r ght dire(,tion of ePOilOllly but llio exl)eCiod sctvings illay l/Or shot~, up unlil next y('ar," [)r. (l;tl'duer said. As a Ilil,lllber of the boar, t of ('PIll FOI ('Olllnlil lee,])r. (Ill Fd neF visited till but ()li,' state illlqitutiou, ! h(' hospital at Clarinda. b'rom 15 to 30 lilOU ltia(h, the l%eek elld l!'ill:4 to !lit" \al'iOUs iiislitulioliS tills )('ar tin ('olnp:iret] lo four iri other yell I'S. The institutions onder the board of ('entre] such as tbe ins'rue hos- Page Five IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIEEEEEEEEEEEEEEEEI | | pila|~;, the llomo for feet)h, niinde(l children at 81enwood and school ['or f(~,.'l)b~ niinde(I chih|reo at \Voodward hay(! no lo, bbyists look- ing afler their inlerests as do tile state educaliona| blsliiulious. SITUATION AT GLIqN%V(I()I) 1%VAS I)Ii]PI~OP, UllllLE II 'Phe silllalioo at (]]enwood was !one O[ |he niost deploral)h, :tnd Olle of lhe two ('apital apilrol)riations voted !.).%, the leg'ishltui•o was for a badly nepded building lhere. Hmls- ing eonditiou lherc wore way bo- hlw anything yoii couhl visiialize, ho said. There \vert, large ,('ra('l,;s iu the wails, woodeu floors, wood- cn fire eseaDes, :lnd onP lt:ll hreolii ialhl tWO toilets for ~,q inlli:il(,s. 'l'h(, bell) lived on Ihe tliird fh)or (ll" lhis /)uihiing, :becansc of ('row(led con- ditions, although the lhird fh)or had never boeu finJshod. Altholigh Glonwood is called an inslitntion for f(~(,llle mh/de(i chil- dreu, lhe avei'ag(, "ige of lbe ill- In'ites is froln 35 to 40 years. Thcir in(!n|ality is IToiu nothin7 to 7 lo 3"etirs. AS SOOU aR the new buihl- , ing is finislied these people will I)e~ lnovod lute it and possibly later anolhcr ,building will he added to ('omplotely replace th(, old fire !rap. I-[c said in ease of fire inany of the illnlates 1Voltld have to be ctii'ri(,d out of lhe building, })oc:iu~o of I ll~,ir helldeSs eondilion. The olhPr ('allital in'~prevoilionl was a school building tit the Sohl- i(,rs ()rphans ltonie at l)avenpoi't. The present ohl buihlhl7 has no r/inniug wah,r or ioibq racilith,s and was very Po()rly lighted, A new buihling- was badly need,,d there, All of ill(" t)lher stale instihl- li(),ls "tro ll:[:lly ,) , , crow(l(,d. The hls:lne llosl)ilals have a c:tp:leily of froul 1150 10 1251i bnl each llas froni 1601) to 1800 innlates, IIOPI,: T() IMI'ItOVI,] (!.t1¢!,] AT INSANlq HOSPITAl,S All increase was ulade in 1 he daily per (,apit'i expellse for the iuuiales of the insane tiospitals io (;6 cents witieh will iiiak(~ possi)de better care. "With proper Stll(ly of oa, ch casp "tnd 1he riglll kind of care, I believe quit(' a per(*(,lll~lk~e of the nlental cases carl be cured and retorncd to reg'ular life," l)r. (larduer sltid. The increase ill the a]h)\valt(,e will nlake better care possible. Attendants are pahl frolu ${{0 lo $40 :t monlli and their I)olird and i•ooin and physicians frolii $ 1500 lo $1S(il) exeei)t in rarc (!a.'-;es. The sup(,i'intendl,nt s of cou i'se drilw hig'hor salaries than lhis. \Vilh such salaries the tllialily of C~ll'e is not always ihe highest. One (?ast! of four sisters ill Ill- depeudellce WaS nlentioned. I~]H('h one bad from two to ten children, l every one of whOUl Was ill a slalo iustitution. The iutal)ity of the, sisters WaS (KiusPd by syphilis. The pre-uatal ,bill, whict| requir- or a IvVasserlnaun lest of each pros- l)ectivelnother, was briefly ulen- lione(l.It reqliires 1 i'e:/t iiI (qlt ill the tqlSO of any prospoelive iiiotbt!r w}io rea('ts to lhe ~Vassernlallli test. If treatnl(nt is not oblained ltle sheriff ('an be sent to t)l'ill~ tll,' pel'sOli ill for treatni(,nt. This law bePollies effective ,July 4th• I)r. Gardnor said lhat in liis opiuion this law would in froln II) to 20 years reduce the nuniber of inuiates in tilt" insane hospitals from 10 to 2o per cent. mm BUSINESS 00 14 HILL By CHARLES B. ROTH MEMORY COURSE IN 1,000 LESSONS THE German psychologist, Eb- binghaus, a careful, scholarly oh- way, by finding a man whom we can trust and from whom we can buy all the many things we need to make our lives more interesting and complete. Advertising is the news of busi- ness. Often that news is of far more importance to us than any other news in the paper. For example, if a woman nceds a new coat and scans the advertise- ments to see what is being offered, the business news she reads is of far greater moment in her life right then than the story on page one of a war in Asia Minor or of an oil field fire in Texas. Stripped of all glamor and mys- tery advertising amounts to nothing more exciting than this: telling peo- ple of a place where they can get what they need to make life possi- ble or endurable or lively or en- joyable at the most satisfactory and economical basis. The advertiser who keeps telling the story of his advantages natural- ly gets the bulk of the trade, be- cause, as you have just learned, we all forget rapidly and must be re- minded continually if we are io act. When advertising is carried on fer a long enough time, the name of (he man and his product become a part of the daily life of millions of house- holds, respected, revered things and names, almost as close to us as friends or members of our own fam- ily. Charles I3. Roth. server of the workings of the human mind, has said that we forget 90 per cent of what we learn within 24 hours. From your own experi- ence you know that what he says is true. The business man, noting this, un- :lerstands why he must advertise, not occasionally nor sporadically, but all the time. It's the only way he can be of the greatest service to his customers. His advertising reminds us of him and of the things he sells, and though we may for- get him and those t h i n g s between times, every adver- tisement he pub- lishes renews the impression and cre- ates recognition of his business. His problem is to find the most eco- nomical way of re- minding us that it is to our advantage to Charles Roth trade with him. He discovers soon that nothing is so economical a medium for this purpose as the newspaper. There he advertises. We read. Both he and ourselves benefit by his repeat- ed advertising. He benefits in the obvious way, by winning us as steady customers. We benefit in an equally obvious A LIVESTOCK THAT REALLY REPELS Protect Stock From Flies Out In the Pasture I Stable and horn flies cost farmers lhousands of dollars every summer. Cows drop sharply in production dur- ing fly season. They hunt the I,,rush or shade or stand belly-deep in water when lhey oughl to be oui grazing and making milk. Work horses and mules suffer from flies. Your first con(.ern in a I,IVEST()(q~ fh' sllrav is repel- lencv. Thal's why we've !lhl('cd full cinphaMs (in re- pcllen( qu:llilies in o)n" l)r. llcss Fly Spray. DR. IIESS IAVEST()CK FlaY Sl)RAY IS A F1,Y I{EPEI,I,ENT (;uaranteed Or Money Back $1.00 per gallon 5 Galh)n l)ail $4.95 Dr. Hess Dip and Disinfectant $1.00 per Gal. CLIFF Rexall Drug Store IOSTY' 1 Come in and let our body and fender man figure with you on your hody and l'ender work. There is no need for you (o nnder-go the inconvenience of hiking your car nlit (if town for this work. 1938 V-8 1)ehlxe Coach with Radio and Heater 19:]7 Dodo'e, 1}ehlxe, four door Sedan wi(h Heater and Radi(i 1936 V-8 Four I)oor Sedan 1936 V-8 Two l)oor Sedan° 19:]5 Chevrolet l)eluxe Coach 1936 Chevrole! Ton and Half Trnck with Sleeper Cab 1935 Ford Ton and Hall; Truck with Grain Body Marlin Schwab Phone 6 FORI) SALES AND, ER% ICE Great Phiines lwi..ne, full 500 ft to the ball. Every bali gnaranteed. We rel)htce all defec(ive ones. Come in and leave yonr order. ,..L,a Per Pmle Per C, allon 75c 1). I). Insect S.qray VITAMO 32+, concentrate. (,( me in and ge( our price and for- muhis for nlixin!z; a real saving with your own oats and corn. VITAMO I)IG MEAl, VITAMO ,10'; HOG BAI,ANCER VITAMO MINERALS Condensed Buttermilk 27/z pound Barrels or Keu's SALT Stock Salt, While llhlcks, Sulphur Blocks, lodized Bh)cks. Medil)m and Fine. Oyster Shell, Rolled Oa(s, Soybean Meal, Red Dog, Tankage, Meat Scraps, Bran and Oil Meal, etc. PHONE 72 Mount Vernon, Iowa I I PHONE O Quick printing service, guaranteed workmanship Assistance in layout, design, and illustration. Advanlagc of fast typesetting ma- chines New paper stock of well known quality The experience and skill of Mount Vernon's largest and oldest printing establishment ~The Hawkeye-Record Press